Brand Philosophy

The core is the central and most important point of our training, it is the source of energy that motivates and moves our entire body. For this reason, reaching the core is our goal, it is the image and physical condition that you will achieve as part of our movement. Whether you are a beginner or an expert, the core is within your reach ... You just have to move, the right way.


We are a training center with a functional discipline that adapts to the needs of its clients, regardless of their fitness level or physical condition.

We combine all the benefits of a training center with the ease of a personalized training based on functional movements specially designed to motivate and give energy.


We are an option for men and women, whether they are busy people who want to look good, lose weight or fitness lovers who are in search of a new type of training that further challenges their physical performance. We seek to transform the need to exercise into an entertaining and invigorating activity that uses body movement as a source of energy.

Brand Philosophy

We are an explosion of creativity and style designed to create a warm, loving and full of joy even on the darkest afternoon. More than an placemat or a decorative element, our products generate sensations ...

They are the relief you are looking for after a day that seemed full of storm

or the color you need to draw a smile even before you smell what mom prepared for dinner.


We are a brand of decorative products for the table, specialized in the creation of placemats with unique and elegant designs.


Brand Concept

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Primary Typography

Secondary Typography

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Art Director & Graphic Designer Adriana Gutiérrez

Strategist & Copywriter Carlos Rincón