Brand Philosophy

The core is the central and most important point of our training, it is the source of energy that motivates and moves our entire body. For this reason, reaching the core is our goal, it is the image and physical condition that you will achieve as part of our movement. Whether you are a beginner or an expert, the core is within your reach ... You just have to move, the right way.


We are a training center with a functional discipline that adapts to the needs of its clients, regardless of their fitness level or physical condition.

We combine all the benefits of a training center with the ease of a personalized training based on functional movements specially designed to motivate and give energy.


We are an option for men and women, whether they are busy people who want to look good, lose weight or fitness lovers who are in search of a new type of training that further challenges their physical performance. We seek to transform the need to exercise into an entertaining and invigorating activity that uses body movement as a source of energy.

Brand Philosophy

Inspired by the oldest and most celebrated English barbershops, we are returning to the old times, to a time when the most important thing was to offer the best possible service. We innovate through our knowledge of the past and we become the ideal place for men to be men.


We are a small part of London in Maracaibo, Vzla. a unique place where you can leave all your worries behind, with a drink in hand while you receive the best haircut in the city.

We are a barbershop specialized in the care and hair treatment of men, a space where the old becomes cool. We combine the vintage with the modern to bring back the experience of visiting a real barber shop, offering a dedicated service for the current customer. We serve men of all ages and have options to meet all your personal care needs, including entertainment and specialized care. Our goal is to transform the task of cutting our hair into a new experience and become the favorite place for men, a spot truly dedicated to them.


Brand Concept


Primary Typography

Secondary Typography


Brand Designed for Brnd Consulting

Creative Director Carlos Tang

Graphic Designer Adriana Gutiérrez

Strategist & Copywriter Carlos Rincón