Brand Philosophy

The core is the central and most important point of our training, it is the source of energy that motivates and moves our entire body. For this reason, reaching the core is our goal, it is the image and physical condition that you will achieve as part of our movement. Whether you are a beginner or an expert, the core is within your reach ... You just have to move, the right way.


We are a training center with a functional discipline that adapts to the needs of its clients, regardless of their fitness level or physical condition.

We combine all the benefits of a training center with the ease of a personalized training based on functional movements specially designed to motivate and give energy.


We are an option for men and women, whether they are busy people who want to look good, lose weight or fitness lovers who are in search of a new type of training that further challenges their physical performance. We seek to transform the need to exercise into an entertaining and invigorating activity that uses body movement as a source of energy.

Brand Philosophy

More than a transient sensation, fashion is the quality that makes us irreplaceable. Therefore, our goal is always to be different. We are a movement that promotes personal expression through fashion, our mantra is to defy all the rules of the ordinary with colors, sizes, patterns and combinations. For us, rules were made to be broken.


If you are a fashion lover or someone looking for unique clothing, you are already in this movement. Prepare to discover your true image. Fashion is supossed to be daring. No matter what.

We are a clothing brand that defies standars and focuses on offering a style that sets you apart from others. Our proposal is available to all who wish to break the rules in their own way. No matter your gender, age, raze or size, we will have options for you.


Beyond selling products, our goal is to spread the defiant quality of fashion. We are a place where you can discover your style and challenge fashion again and again.


Brand Concept


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Secondary Typography


Art Director & Graphic Designer Adriana Gutiérrez

Strategist & Copywriter Carlos Rincón